![]() ![]() You focus on the value of the meeting and the benefits your prospect will receive by agreeing to that next step.Instead, focus on building rapport and selling the next step: the meeting, demo, discovery call, etc.īy focusing on the meeting, you’re more likely to get a “Yes” from your prospect. When building your script, it’s essential to keep this in mind: you’re not actually calling to sell your product. Remember: You’re Not Selling Your Product (Yet) Though we do have a free call script template to get you started on the right foot: There’s absolutely nothing wrong with creating your own cold call script-in fact, there’s a five-step ‘formula’ to structure your sales call script around and generate a cold calling script that’s both successful and personalized to you, your products, and your prospects. ![]() 5 Steps to Create Your Own Cold Call Script This can translate into self-guided research on the prospect’s part later on when the timing is right for the company, or when they’re looking to replace or update a current process. Similar to cold emailing, cold calling also helps simply raise awareness about your product or service to consumers who might not know who you are.Įven if a current outreach attempt doesn’t end in a Closed-Won deal, you’ve still raised your prospect’s awareness of your brand and the line of products or services you offer. The ultimate goal of cold calling is to increase sales of your product or service. It’s the salesperson’s job to be confident, friendly, and engaging explain what they’re offering and secure a second call to provide a full product explanation or demonstration. That's because in this type of outbound outreach, the prospect hasn't expressed any prior interest in this product in fact, they may not have every heard of your company before. Let’s dive in!Ī cold call is an unsolicited phone call from a sales rep or telemarketer to a sales prospect with a goal of promoting a product or service.Ĭold calling is a staple of the sales industry, but it also catches some flack.
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